Bear in mind when golf was the game for rich grandpas in nation golf equipment?
No extra – the $102B sport has handed the vibe examine of a a lot youthful, hipper, and extra numerous crowd.
RIP Richard Gilmore, you’ll’ve cherished this development. Supply: Ladies in Revolt
There have been a complete of 45m golf individuals within the US in 2023. Amongst them:
- Almost 1 / 4 have been folks of colour – a 43% soar from 5 years in the past
- Feminine gamers took up 26%
- Almost 50% of them at the moment are Millennials, Gen Zers, and even Gen Alpha
The numbers look even higher if we have a look at off-course solely (golf that’s not performed on a normal 18-hole course) – the typical participant age will get 11 years youthful.
We see loads of alternatives to experience this golf craze and make some money:
Golf Vogue
For the brand new fan base, golf’s function has expanded from a pastime to a life-style.
And what’s a life-style with out trend?
The $3.3B+ golf attire market is ripe for the taking. For each on-course and off-course attire, US gross sales in 2023 went up ~55% in comparison with 2019.
Some notable strikes in golf trend this yr:
Searches for “golf outfit” shot up on Pinterest previously yr. Whereas curiosity will be seasonal, we’re nonetheless seeing unprecedented development – the peaks preserve getting increased.
Supply: Google Traits, six months rolling common
To play on this market, neglect about white polos. Golf trend is leaning extra into streetwear, and used as a approach of self expression.
Design items that each operate nicely and make an announcement, like these Twisted Tea cheater pants that provide you with an additional ball, or the 420-friendly golf swag.
To fight seasonality, you’ll be able to even create a line of “grandpa-core stylish” golf apparel for males, fitted to the colder months.
Or, zoom within the children – the variety of junior gamers elevated by 40% from 2019 to 2023. The issue? They outgrow their garments. You can begin a secondhand market for golf dad and mom to promote used apparel and sneakers from their children.
All About The Greens
Managing a full-service golf course is a multifaceted job, and it’s gotten far more specialised and tech-driven in recent times.
You possibly can come at this chance in quite a lot of methods:
- Drones: Lease out drones to golf course house owners and assist them scale back labor prices. Drones can streamline routine course inspections and enhance turf well being with exact mapping.
- Consulting: Develop into a sustainability guide to assist make golf programs extra eco-friendly, like utilizing water conservation or native plant integration to scale back prices, and appeal to environmentally aware younger gamers.
- Occasions: Discover golf programs which can be struggling, and assist them appeal to new site visitors by occasions and outreach, like company retreats, native tournaments, and themed events. You’ll make beneficial contacts within the business and carve out a distinct segment for your self.
When you personal a golf course, or are contemplating constructing one, doc the work — this type of content material is standard inside the neighborhood.
One man constructed his first course for below $250k, and acquired 16k+ upvotes from fellow r/golf redditors. This video of somebody weeding golf greens acquired 17.9m views on TikTok, and one other one sustaining the greens acquired 2.2m views.
Off-Course Alternatives
Many new gamers get launched to golf by off-course settings.
Driving ranges and household leisure facilities are value $16.7B within the US. And eater-tainment venues – the place you’ll be able to play whereas eating – are having a second.
Puttshack, an eater-tainment chain well-known for its indoor mini golf, makes use of high-tech sensors to trace participant efficiency.
Supply: Google Traits, six months rolling common
You possibly can give attention to optimizing these off-course experiences, similar to:
- Software program to assist these eater-tainment venues optimize buyer expertise
- Wearable units to assist new gamers analyze their swing mechanics and enhance their recreation
- A “DIY residence golf simulator” equipment that features all of the elements wanted for somebody to construct their very own
- An app to assist gamers discover driving ranges (“driving ranges close to me” will get 107k searches/month, per Ahrefs).
From trend, course administration to tech-powered leisure, the golf business tees up a wealth of enterprise alternatives. So seize your golf equipment and take your swing!
