33 Methods to Drive Visitors to Your Web site

“When you construct it, they are going to come” might have labored for Kevin Costner, however I feel everyone knows that advertising a cornfield baseball diamond would take only a little extra work.

Web sites aren’t any completely different. Even the perfect content material wants readers, and in the event you’ve struggled to extend your web site visitors, you are in good firm.

In accordance with 2024 analysis from Content material Advertising and marketing Institute, greater than half of B2B content material entrepreneurs say it’s a problem to constantly create the correct content material for his or her viewers.

We’ve obtained an inventory of 33 methods to extend web site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).

Desk of Contents

Inbound advertising focuses on attracting the correct folks to your organization. Top-of-the-line methods to do that is by creating content material by running a blog.

To brainstorm content material that can appeal to the correct guests to your web site, you will need to first perceive the purchaser persona you’re focusing on. As soon as you recognize your viewers, you may create content material that naturally attracts them to your web site.

However how do you write a great weblog put up that can attract the correct viewers? Comply with these 5 steps:

• Establish your purchaser persona: Discover out extra about your goal market. Perceive all the things from job title to ache factors.
• Conduct key phrase analysis: Study what your viewers is looking for on search engines like google so you may present the perfect content material.
• Ideate matters: Establish matters that enchantment to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Weblog Concepts Generator may also help with the brainstorming course of.
• Write a draft: Start by drafting a put up that solutions your viewers’s questions. Use fascinating angles to make your put up stand out.
• Publish: Publish your put up in your weblog web site. Use web optimization instruments to optimize your content material.
• Promote: Promote your weblog put up on social media and electronic mail newsletters to generate visitors. The extra visitors your put up generates, the upper it’ll rank in search engines like google.

Professional tip: Learn to implement a running a blog technique with our step-by-step information and templates.

Wish to take your running a blog to the following stage? Discover our Free AI Weblog Author to streamline your content material creation course of with the facility of synthetic intelligence.

2. Matter Experience

Rating larger in Google will improve your web site’s natural visitors. At HubSpot, we do that by utilizing the pillar/matter cluster mannequin. Google favors websites identified to be matter specialists on the subject material they’re writing about.

To be seen as an skilled, you may create a pillar web page, which is actually an extended weblog put up that broadly covers all elements of a subject.

Then, you write “cluster content material,” or supporting weblog posts, focusing on lengthy tail key phrases that present you have coated a subject exhaustively. Specializing in long-term visitors will make it easier to rank larger on search engines like google.

Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your web site round a single matter and search time period by inside linking. This group helps search engines like google simply crawl and categorize the entire content material that you’ve got on a specific matter, thereby making it simpler so that you can rank for that search time period.”

She continues, “When the mannequin is finished proper, it additionally helps guests navigate your web site and transfer by associated pages, boosting visitors for the entire pages in your matter cluster.”

3. Natural Social Media

Natural social media shouldn’t be a brand new technique, nevertheless it’s nonetheless one thing entrepreneurs ought to take note of. In addition to posting on social media platforms, you may also use Instagram Tales, stay video on Instagram or TikTok, or Fb Messenger.

It is vital to have a various social media technique and use the correct social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate loads of visitors to your web site.

And as we noticed throughout the transformation of Twitter into X, customers can leap ship throughout main platform modifications — so don’t put all of your eggs in a single basket.

Henry Franco, a former HubSpot advertising supervisor, recommends two issues concerning natural social media.

“First, do not spam your viewers — it prices a person nothing to scroll previous your put up, and in the event you do not provide them any worth, that is precisely what they’re going to do. Know your viewers, and craft content material that speaks on to them,” Franco says.

“Second, keep lively with neighborhood administration. Folks love when manufacturers like and reply to them — it will humanize your enterprise, and preserve folks coming again for extra content material.”

As an illustration, HubSpot makes use of enjoyable carousels on Instagram about your workplace character, a lighthearted approach of participating our viewers (I’m a bi-coastal baddie solely by advantage of continually mixing up time zones.)

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Professional tip: Take a look at our social media advertising information to be taught extra.

4. Web site Evaluation

Let‘s perform a little reverse-engineering of our thought course of. Earlier than you drive visitors to your web site, it’s vital to find out about your viewers.

To do that, analyze your web site to see the place you are dropping and gaining guests. There are many third-party instruments, like Loopy Egg, and HubSpot has a free web site grader you should use.

With this data at your disposal, you may create the correct content material to drive the correct visitors to your web site.

5. Influencers

We all know that clients usually tend to purchase from organizations with glorious phrase of mouth, however how do you create nice phrase of mouth advertising?

First, delight your clients. Second, work with influencers.

Influencer advertising isn‘t a passing fad. In truth, it’s a budget-friendly choice to drive visitors to your web site. When influencers put up low cost codes, hyperlinks, evaluations, or giveaways, you’re tapping into their viewers to drive visitors to your web site.

6. E-mail Listing Constructing

Utilizing your present readers and clients is a good way to drive visitors to your web site. Once you put up a brand new weblog or content material provide, you may advertise to your followers/subscribers for a fast visitors enhance. With content-heavy web sites, repeat readership is useful for visitors objectives, conversions, and lead era.

To get began, construct an electronic mail checklist or develop your present checklist. Under are just a few methods you should use:

• Content material affords: Publish content material that requires guests to share their electronic mail to entry it. Embody CTAs for content material affords in your web site.
• Straightforward-access publication sign-up: Embody sign-up varieties in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your web site, they’re extra possible to join your publication.

Use HubSpot’s free varieties device to simply add a type to your web site and begin rising your electronic mail checklist.

• Social media: Selling your electronic mail publication on social media, whether or not by a put up or contest/giveaway, is a good way to transform your present followers into subscribers.

Professional tip: Learn to construct an electronic mail checklist from scratch or develop your electronic mail checklist.

7. Neighborhood Engagement

The extra model recognition you may have, the extra visitors you’ll drive to your web site. One technique to obtain model recognition is to be lively and engaged inside the market.

You’ll be able to implement an engagement technique at the moment by collaborating in Fb group discussions in your business, answering questions on public discussion board web sites, and interacting along with your followers on social media.

Certainly one of my favourite manufacturers on social media is Taco Bell. Taco Bell delights its clients on social media nearly day by day. See a few examples from the corporate’s X account under.

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Within the instance above, Taco Bell makes use of a easy tweet from a buyer to interact with them and construct neighborhood organically. The model additionally simply likes to have enjoyable:

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Simply bear in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.

8. On-Web page web optimization

On-page web optimization may also help your web site rank larger in search engines like google and produce in additional visitors. Some on-page web optimization components embrace the web page title, header, meta description, picture alt-text, and the URL (plus extra). Exhibiting up in search engines like google will generate extra visitors in your web site.

Professional tip: To get began, try our final information to on-page web optimization.

9. High quality Backlinks

As a way to drive visitors to your web site, you want to rank excessive in search engines like google. As a way to rank larger in search engines like google, you want to be an authority in your business.

A technique to do this, apart from the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your web site, that provides you extra credibility.

Irina Nica, senior product advertising supervisor at HubSpot says, “There are two fundamental methods during which high-quality backlinks may also help drive extra visitors to a web site: boosting rating and driving referral visitors.”

She continues, “Backlinks are one of the vital vital rating components for each main search engine on the market. By always incomes high-quality backlinks from related web sites, you will enhance your rankings in SERP and, consequently, see a elevate in your natural visitors.”

Nica provides, “Backlinks may also drive a considerable quantity of referral visitors. That‘s one thing to be anticipated in the event you get talked about on a preferred information web site. You can even see referral visitors coming by in the event you’re talked about (and linked to) in an article that is already rating nicely for prime search quantity key phrases and is getting a continuing movement of visitors.”

Professional tip: Wish to learn to earn backlinks? We’ve obtained 10 inventive methods.

10. Video Advertising and marketing

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If video advertising isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista experiences that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.

It’s predicted that by 2028, digital video promoting spending will improve to just about $90 million, up from $59 million in 2024. And people numbers are only for cellular.

You’ll be able to create movies for Instagram Tales or Reels, do stay movies, begin a YouTube channel, and many others. Wish to get began at the moment? Study all the things you want to know in our final information to video advertising.

11. Content material Repurposing

Want content material to drive visitors to your web site however struggling to give you concepts? I get it. An effective way to beat this hurdle is to repurpose outdated content material. Take a well-performing weblog put up and repurpose that right into a video.

Or when you have a podcast that did rather well, write up a weblog put up on that matter. Utilizing content material that has already carried out nicely will proceed to drive visitors to your web site.

You can even repurpose written content material by profiting from business developments. You probably have a handful of older content material about AI, as an example, you may freshen them up with latest statistics and quotes, package deal the weblog posts collectively, and advertise as an final matter information.

12. LinkedIn Creator

LinkedIn is definitely extra in style with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s a great probability they type a big a part of your goal market.

Not like LinkedIn Influencers, anyone can turn into a LinkedIn creator. You’ll be able to repurpose weblog posts (or write new ones!), host stay audio occasions, and even begin on-platform newsletters.

LinkedIn has nice sources for anyone trying to enhance their attain, like its content material greatest practices, which recommend that you just put up not less than 4 instances per week and deal with every put up as the beginning of a dialog.

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13. web optimization Instruments

To drive visitors to your web site, it is vital to be a scholar of web optimization. Studying find out how to use web optimization instruments like Google Analytics, Ahrefs, and SEMrush will make it easier to develop a method to generate visitors to your web site.

These instruments will make it easier to be taught and analyze what‘s working in your web site and what isn’t. Plus, these make it easier to give you concepts for content material that has the potential to generate excessive visitors. Take a look at our roundup of the perfect web optimization instruments to observe your web site.

14. Historic Optimization

Historic optimization is the method we use at HubSpot to replace outdated weblog content material and generate extra visitors and leads. When you’re something like us, a majority of your month-to-month weblog views and leads come from older posts.

Pamela Vaughan, a advertising fellow who works on internet technique at HubSpot — and the one that launched us to the idea of historic optimization — has written about this extensively.

She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of you want to 1) be producing a big quantity of natural search visitors, 2) have constructed up a essential mass of weblog subscribers and social media followers, and three) have a large repository of outdated posts at your disposal.”

Vaughan provides, “Historic optimization ought to be a bit of your general running a blog technique — not the entire technique.”

Professional tip: Comply with her step-by-step course of for historic optimization.

15. Voice Search Optimization

Bear in mind in “The Little Mermaid” when Ariel needed to go the place the folks have been? That very same precept applies to digital advertising. As a way to drive visitors to your web site, it is vital to point out up the place individuals are looking.

Voice search is an more and more vital space during which to rank, particularly with the developments in AI we’ve seen in simply the final 12 months or two. In accordance with eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.

Listed here are just a few tricks to get began:

• Analysis long-tail key phrases: When folks use voice search, they converse in full sentences relatively than quick phrases. To optimize for voice search, begin researching longer-tail key phrases.
• Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
• Optimize for snippets: Good audio system like Alexa and Google Residence search for quick, concise solutions. Writing fast summaries in your posts makes it simpler for search engines like google and sensible audio system to seek out the reply they want.

16. Native web optimization

If your organization is a brick-and-mortar retailer, native web optimization is a vital issue to think about. In her complete information to native web optimization, former HubSpotter Kelsey Smith wrote that search engines like google collect data for native search by “[relying] on indicators equivalent to native content material, social profile pages, hyperlinks, and citations to supply essentially the most related native outcomes.”

For instance, when somebody sorts in “greatest soul meals restaurant” on Google, the outcomes are generated by the person’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations in order that they present up in native searches.

Right here’s a restaurant that reveals up for that search in Chicago:

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To rank for native search:

• Guarantee your identify, deal with, and cellphone quantity (NAP) is constant in your Google My Enterprise and social media pages.
• Use a listing administration device to observe directories like Yelp, Foursquare, Better of the Net, and many others.
• Analysis and use location-based search phrases on websites like Google Developments, which analyzes in style search phrases throughout numerous areas.

17. QR Codes

Entrepreneurs love a great QR code. And now that smartphones can natively scan them, so do customers.

QR codes can drive trackable visitors to your web site, however you must give the person a cause to scan them.

Consider it as making a real-life CTA button. When you make it engaging and accessible sufficient, folks will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.

Once you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your internet deal with modifications later.

18. A/B Testing

You understand you are a marketer when your motto is “Take a look at, check, and check once more.”

A/B testing is a break up check that helps you establish what model of a marketing campaign performs greatest. These checks can provide you key details about your viewers so you may create tailor-made content material and affords that drive visitors to your web site. There are loads of instruments you should use to get began.

Professional tip: Take a look at our roundup of the perfect A/B testing instruments.

19. Inner Linking

When a customer involves your weblog, your aim is to maintain them there.

That‘s why inside hyperlinks — hyperlinks to different pages in your web site — are essential. When guests proceed to different pages of your web site, they’re extra more likely to convert and turn into model fanatics.

For instance, you may create an inside linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink forwards and backwards, which boosts your web site’s credibility on search engines like google, whereas additionally rising the probability of a conversion.

20. Technical web optimization

Technical web optimization focuses on the backend of your web site to see how the pages are technically arrange and arranged.

Elements embrace components like web page pace, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical web optimization gave HubSpot greater than a 50% improve in natural visitors.

To get began along with your technical web optimization, use a number of the ideas from Howells-Barby’s article, together with:

• Repair damaged hyperlinks and redirects.
• Create an XML sitemap in your subdomains.
• Arrange language meta tags.
• Add customized H1 and introductions to matter pages.

21. E-E-A-T

Google has lengthy prioritized content material it deems essentially the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.

In 2022, it added an “E” for “expertise,” that means that content material ought to be produced by folks with firsthand, real-world expertise with the subject.

“E-E-A-T is hands-down one of the vital underrated content material web optimization practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.

You probably have a longtime weblog or giant content material library, take the time to audit for these E-E-A-T greatest practices:

• It’s useful content material.
• Specialists created it.
• It’s reliable.
• It’s recurrently up to date.

Merely including a private perspective and skilled quotes to current content material can go a good distance towards boosting your content material within the SERPs.

Professional tip: Right here’s how including “expertise” to a HubSpot weblog put up elevated clicks by 724%.

22. Neighborhood Constructing

Constructing a neighborhood of brand name fanatics is a good way to repeatedly drive visitors to your web site. You’ll be able to construct a Fb group, Instagram Reside occasions, a LinkedIn Group, or Quora Area particularly in your followers and others in your business the place you create worth, whereas additionally linking again to your web site.

You’ll be able to even do that from your personal web site — take into consideration Apple’s help neighborhood, which I’ve used various instances to diagnose one thing on my iPhone or laptop computer. Lego’s on-line neighborhood lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.

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23. Content material Provides

Content material affords, typically known as lead magnets, are a approach to make use of content material to drive visitors to your web site and generate leads. Content material affords differ relying on what stage of the purchaser’s journey your buyer is in, however can embrace webinars, guides, experiences, trials, demos, checklists, and extra.

Professional tip: Study various kinds of content material affords and discover the perfect one for you and your enterprise.

24. Media Protection and Public Relations

Earned media protection is a good way to drive model consciousness in your firm and visitors to your web site. In case your advertising and public relations groups work collectively, you may generate visitors to your web site and create glorious phrase of mouth.

Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most retailers today attempt to avoid together with backlinks of their tales (it‘s often towards their editorial tips), that doesn’t imply {that a} good story will not drive people again to your web site.

Media protection supplies nice third-party validation in your firm. Tales about new services or products, your organization tradition, and even business thought management can all be nice drivers for a reader who perhaps hadn’t heard of your organization earlier than and desires to be taught extra.”

25. Social Share Buttons

Social share buttons are hyperlinks that make it straightforward in your readers to share your content material on social media. When your readers turn into promoters of your content material, your visitors will improve. Here is a fast cheat sheet on creating social share buttons.

As soon as you have created your social share buttons, how do you get folks to share your content material? Listed here are just a few tricks to get began:

• Ask folks to share on social media.
• Create sturdy content material.
• Embody quotable content material.
• Add multimedia equivalent to pictures, movies, infographics, and many others.

26. CTR Optimization

As soon as your content material is posted and you start rating on search engines like google, be certain that individuals are clicking by to learn your posts.

Your click-through fee (CTR) measures who clicked in your put up and browse it towards the quantity of people that considered the hyperlink to your put up (e.g., the touchdown web page, electronic mail, or commercial) in whole.

An awesome device to measure your natural CTR is Google Search Console. To get extra folks to click on by and drive visitors to your web site, it is vital to put in writing compelling and apt meta descriptions and titles.

To put in writing high quality meta tags which might be click-worthy, be certain that your titles are quick and snappy, and your description leaves guests wanting extra. This ties into on-page web optimization, described above.

27. Academy and Information Base Posts

One type of content material that may drive visitors to your web site is academic content material. When you create programs, certifications, or academic posts which might be useful to your viewers, you will possible see a rise in visitors.

For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and data base articles to reply questions. See an instance of a data base article under.

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28. Social Information Websites

Reddit is now not a playground for web trolls — it’s a vastly worthwhile useful resource for data and knowledge. I usually use it whereas researching HubSpot articles to see what the recent matters are or what questions customers are asking a couple of sure topic.

Reddit and comparable websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are much like social media as a result of they foster asynchronous connections between customers.

The distinction is that all these websites have interaction folks round a query or matter, and exterior content material will be shared to assist clarify the customers’ factors of view.

One other approach exterior websites profit from elevated visitors by way of social information websites is after they’re shared in in style channels. You’ll be able to share your web site’s content material on these websites your self in the event you’re simply beginning out, however accomplish that fastidiously.

Similar to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare greatest while you share your content material in context of the subject and when it’s the perfect data to reply the person’s query.

The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% improve in social media spending in 2025.

Professional tip: Get began with our step-by-step information on paid promoting.

2. Contests and Giveaways

A easy technique to drive visitors to your web site is thru contests and giveaways. This can provide you a fast enhance, whereas additionally rewarding your followers. You’ll be able to host giveaways on social media, by your electronic mail checklist, or each.

Maybe begin with one thing smaller than beverage firm Liquid Demise, which ran a giveaway in summer time 2024 for … a jet. An actual one. (Pilot not included.)

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Implementing a method like this may be easy. Simply observe these six steps:

• Determine what platform on which to host your giveaway. (You need to use a number of.)
• Select a prize. (Free tickets, low cost, and many others … )
• Choose the standards. (Web site feedback, electronic mail join, and many others … )
• Write the advert copy.
• Create the graphics.
• Put up and promote the competition or giveaway.

3. Visitor Posting

In that very same vein, writing visitor posts can generate visitors to your web site. Visitor posting reveals you are lively in your neighborhood, whereas additionally linking to your web site (and I’ve obtained extra on producing backlinks under).

To implement a visitor posting technique, you want to discover a web site that’s a great match in your firm, draft a weblog put up, after which write a pitch.

Caroline Forsey, a advertising supervisor on HubSpot’s content material development workforce, says, “I am at all times notably intrigued with a visitor pitch if it reveals me the author has carried out their analysis forward of time.”

“As an illustration, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece might enchantment to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, relatively than competing with current content material.”

For example, right here’s what HubSpot seems to be for in visitor posts on the Advertising and marketing Weblog.

4. Visitor Podcasting

Just like visitor posting, being a visitor on a preferred podcast can increase model consciousness and drive visitors to your web site.

You could have already got some favourite podcasts that might be an important match; you may also use a “matchmaking” firm particularly for podcast friends, like Interview Connections and PodMatch.

Simply be sure you do your personal analysis. Hear to some episodes to get a way of the tone and material, analysis the host(s), learn evaluations, and see if the podcast has revealed numbers like subscribers or downloads.

5. Thought Management

In accordance with Edelman’s and LinkedIn’s analysis, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.

If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your target market isn’t within the C-suite but, sharing thought-leadership content material can enhance your model’s credibility and visibility — and make it easier to create genuinely helpful content material.)

When selecting a thought chief, don’t restrict your self to your personal business. Influential thought leaders usually have transferable data that may assist your readers, no matter their business and expertise.

And though “chief” suggests anyone well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new ways, and catching the eye of their friends. Greater than something, search for a great storyteller — anyone you are excited to sit down down and speak to.