TikTok Advertising Technique: Easy methods to Maximize Engagement and Progress with E mail Advertising

TikTok has taken the social media world by storm, quickly rising into one of the common platforms globally. Its enjoyable, partaking short-form movies make it simple to see why influencers and types flock to TikTok. Nonetheless, relying solely on one platform, particularly with potential bans looming, may be dangerous. Diversifying your advertising efforts is extra important than ever.

A multi-channel advertising technique can guarantee stability and sustained development. Whereas TikTok is nice for reaching a broad viewers, integrating it with different channels, notably e mail advertising, can amplify your efforts and aid you construct a extra resilient on-line presence.

On this article, we’ll information you thru leveraging TikTok inside a broader multi-channel advertising technique, with a particular deal with the ability of e mail advertising. Let’s dive in and discover how one can flip your TikTok followers into engaged e mail subscribers and why this strategy is crucial for long-term success.

What’s multi-channel advertising?

Multi-channel advertising entails partaking with potential clients by numerous platforms, similar to social media, e mail, web sites, and extra. This strategy permits companies to succeed in a broader viewers, cater to completely different preferences, and create a number of touchpoints, enhancing the probabilities of engagement and conversion.

The significance of multi-channel advertising

Diversifying advertising efforts throughout a number of channels is essential for a number of causes. First, it helps mitigate the danger of relying too closely on a single platform. Platforms can change their algorithms, face technical points, and even be banned, as is the present concern with TikTok. By spreading your advertising efforts throughout numerous channels, you make sure that your general technique stays sturdy and fewer susceptible to those disruptions.

Second, multi-channel advertising means that you can attain your viewers the place they’re. Completely different folks have completely different preferences in relation to consuming content material. Some may want watching movies on TikTok, whereas others may take pleasure in studying newsletters or partaking with posts on Instagram. Being current on a number of channels means that you can cater to those numerous preferences and guarantee your message reaches a wider viewers.

Third, this strategy enhances the shopper expertise. Offering a number of touchpoints creates a extra cohesive and built-in expertise in your viewers. They’ll work together along with your model in numerous methods, whether or not partaking with video content material on TikTok, personalised emails, or informative weblog posts. This will increase engagement and builds a stronger connection along with your model.

Channels you’ll be able to leverage embody:

• Social media: Platforms like TikTok, Instagram, Fb, and Twitter
• E mail: Newsletters, promotional emails, and personalised e mail advertising
• Content material advertising: Blogs, movies, infographics, and whitepapers
• search engine optimisation and SEM: Natural search optimization and paid search promoting
• Affiliate & influencer advertising: Partnerships with influencers and different companies
• Unsolicited mail: Bodily mail campaigns for a extra personal touch

Leveraging a number of channels helps you create a complete advertising technique that maximizes your attain and engagement, in the end driving higher outcomes for your corporation.

The position of TikTok in a multi-channel technique

Because of its distinctive format and fascinating content material, TikTok has shortly grow to be a powerhouse within the social media panorama. Nonetheless, whereas it’s a priceless instrument in any marketer’s arsenal, it’s important to combine it inside a broader multi-channel technique. 

Let’s discover how TikTok matches into this strategy.

Engagement and attain

One in every of TikTok’s standout options is its capacity to have interaction a large viewers. The platform’s algorithm ensures that content material can attain a various group of customers, no matter their following rely. This democratization of attain implies that even new creators have the potential to go viral. TikTok’s short-form video format is inherently partaking, capturing consideration shortly and holding it with dynamic, artistic content material.

Why TikTok is a good development channel:

• Extensive viewers: TikTok has over 1 billion lively customers worldwide, making it one of many largest social media platforms. This broad consumer base contains numerous demographics, permitting manufacturers to succeed in completely different segments.
• Excessive engagement: Customers spend a mean of 52 minutes per day on the app, interacting with content material in ways in which increase visibility and engagement.
• Person interplay: TikTok’s options like duets, stitches, and challenges encourage consumer interplay and content material creation, additional amplifying attain and engagement.

Content material virality

TikTok’s algorithm is designed to help and amplify viral content material. Not like different platforms the place attain is usually restricted to followers, TikTok’s “For You” web page can showcase content material to hundreds of thousands, no matter a consumer’s follower rely. 

Because of this it’s a robust instrument for fast model consciousness and development:

• Algorithm: TikTok’s algorithm prioritizes natural content material primarily based on consumer interactions, similar to likes, shares, and feedback, moderately than simply follower rely.
• Tendencies and challenges: The platform thrives on traits and challenges, which may quickly improve a model’s visibility. Collaborating in these can considerably increase engagement.
• Person-generated content material: Encouraging customers to create content material associated to your model can amplify your message and create a way of group.

TikTok’s limitations

Regardless of its strengths, there are potential dangers and limitations to relying solely on TikTok. It’s essential to pay attention to these to mitigate any antagonistic impacts in your general advertising technique.

• Platform dependency: TikTok’s potential ban in numerous nations highlights the danger of relying too closely on a single platform. If TikTok have been banned, companies relying solely on it will face vital challenges.
• Algorithm adjustments: Identical to every other social platform, TikTok’s algorithm can change, which could have an effect on how your content material is distributed and considered.
• Content material format: Whereas partaking, TikTok’s short-form video format could not swimsuit all sorts of content material or manufacturers. Companies must adapt their content material methods to suit this format, which could not at all times align with their targets or messaging.

Integrating TikTok right into a multi-channel technique ensures you leverage its strengths whereas balancing its limitations with extra secure, managed channels like e mail advertising.

Be taught in regards to the TikTok ban and what you are able to do to nurture your viewers into different channels like e mail.

Leveraging TikTok to construct your e mail record

Integrating TikTok into your e mail advertising technique generally is a game-changer. Through the use of TikTok’s huge attain and engagement capabilities, you’ll be able to successfully develop your e mail record and nurture a extra engaged viewers.

Lead magnets on TikTok

Lead magnets are invaluable instruments for capturing e mail addresses. They’re usually incentives supplied to potential clients in alternate for his or her contact data, sometimes e mail addresses. They work as a result of they supply speedy worth to the viewers, making the alternate of data worthwhile. 

@ahormozi

It’s about selecting the correct lead magnet for your corporation.

♬ unique sound – Alex Hormozi

For instance, you’ll be able to provide unique content material, like particular movies or behind-the-scenes footage, which entices viewers to subscribe to your publication. Reductions and free assets, similar to guides or templates, are additionally common lead magnets that may appeal to a large viewers.

CTAs on TikTok

Clear and compelling calls to motion (CTAs) are important for changing TikTok followers into e mail subscribers. A robust CTA guides your viewers on what motion to take subsequent, making it simpler for them to have interaction along with your content material additional. Methods for efficient CTAs embody utilizing direct language in your movies, similar to “Join our publication” or “Get your free information by subscribing.” 

@themelissalaurie

Highly effective Name To Actions to BOOST Your TikTok Views 🔥 #cta #calltoaction #socialmedia2022 #learnontiktok #tiktokgrowth2022

♬ Blade Runner 2049 – Synthwave Goose

Moreover, together with a hyperlink to your e mail sign-up kind in your TikTok bio and referencing it in your movies can drive extra site visitors to your e mail record. Textual content overlays in your movies may reinforce your CTA, rising the probability that viewers will observe by.

Teaser content material on TikTok

Sharing snippets or previews of your publication content material on TikTok can intrigue your viewers and drive e mail sign-ups. Teaser content material provides potential subscribers a style of what they will anticipate in the event that they be part of your e mail record. 

As an illustration, creating quick movies highlighting key factors or attention-grabbing sections of your publication can appeal to viewers’ curiosity. Providing a behind-the-scenes take a look at your content material creation course of or upcoming tasks featured in your publication may interact your viewers. Emphasizing the advantages of subscribing, similar to unique ideas, early entry to content material, or particular presents, can additional entice viewers to enroll.

Contests and giveaways on TikTok

Contests and giveaways are glorious ways for encouraging TikTok followers to affix your e mail record. Individuals love the prospect to win one thing, and by tying entry to an e mail subscription, you’ll be able to develop your record shortly. 

Clearly define the principles of your contest, making certain that one of many entry necessities is to subscribe to your e mail record. To maximise participation, provide prizes which can be related and priceless to your viewers. Creating partaking TikTok movies that promote the competition or giveaway and clarify how you can enter can drive extra entries and subscriptions.

By leveraging these methods, you’ll be able to flip your TikTok presence into a robust instrument for constructing a strong e mail record, enhancing your general multi-channel advertising technique.

Why e mail advertising is a robust development lever

E mail advertising stays one of the efficient methods for driving development and fascinating along with your viewers. Not like different channels, e mail offers a direct line of communication to your subscribers, making certain your message reaches them with out the interference of algorithms or platform adjustments.

“TikTok can drive vital site visitors to different owned media channels like your web site or e mail record. It’s all about making a seamless journey in your viewers from social to your major communication channels.”

-Michael Stelzner

Direct entry to your viewers

One of many key benefits of e mail advertising is the management and direct communication it presents. Whenever you ship an e mail, it lands instantly in your subscriber’s inbox, providing you with a direct line to your viewers. This management is invaluable, particularly when in comparison with social media platforms, the place algorithm adjustments can drastically affect your attain. With e mail, you understand your message is being delivered to those that have opted in to listen to from you, making certain a extra focused and engaged viewers.

E mail advertising platforms present detailed analytics on how your emails are performing. You may monitor open charges, click-through charges, and different engagement metrics to refine your methods and optimize your advertising campaigns. This degree of perception is tough to attain on social media platforms, the place information may be extra generalized and fewer particular to particular person consumer behaviors.

Larger engagement charges

Emails sometimes see greater engagement charges in comparison with social media posts. Whereas social media engagement may be influenced by numerous elements, similar to timing and algorithm preferences, e mail open and click-through charges are extra constant. 

In response to a examine by Mailmunch, the common e mail open charge throughout all industries is round 21.33%, with click-through charges averaging 2.62%. In distinction, social media platforms like Fb and Instagram usually see engagement charges under 1%. This greater engagement makes e mail a vital instrument for nurturing relationships and driving conversions.

Emails enable for a extra targeted and uninterrupted engagement. When a subscriber opens your e mail, they’re dedicating time particularly to learn your content material. This contrasts with social media, the place customers usually scroll by a feed and might simply be distracted by different posts. The targeted nature of e mail engagement helps to construct stronger connections along with your viewers and might result in greater conversion charges.

Personalization and segmentation

One of many standout options of e mail advertising is the flexibility to personalize and section your messages. Customized emails can considerably improve engagement and conversions by making your viewers really feel valued and understood. Strategies like addressing subscribers by their first title, tailoring content material primarily based on their preferences, and sending focused presents can all increase engagement.

Segmentation means that you can divide your e mail record into particular teams primarily based on numerous standards, similar to demographics, buy historical past, or engagement degree. This allows you to ship extremely related content material to every section, enhancing the probabilities of your emails being opened and acted upon. 

Platforms like ActiveCampaign excel on this space, providing superior personalization and segmentation capabilities that let you ship extremely related content material to every subscriber. Through the use of information similar to previous buy conduct or web site interactions, you’ll be able to create personalised e mail experiences that drive higher outcomes.

Possession of contact record

Proudly owning your e mail record offers a degree of stability and reliability that different platforms can not provide. Social media accounts may be suspended, algorithms can change, and platforms can decline in recognition. Nonetheless, your e mail record stays a secure asset that you simply totally management. This possession means you’ll be able to attain out to your viewers at any time when mandatory with out counting on a third-party platform.

An e mail record is an asset you personal, very similar to your web site or bodily retailer. It’s a direct line to your viewers that may’t be taken away by adjustments in a third-party platform’s insurance policies or algorithms. Having management over your contact record ensures that you’re not on the mercy of exterior adjustments that may affect your capacity to speak along with your viewers.

Moreover, with e mail, you’ll be able to collect wealthy information about your subscribers. You may monitor their engagement along with your content material, perceive their preferences, and construct detailed profiles that may inform your advertising methods. This degree of perception and management is unparalleled, making e mail advertising a cornerstone of a strong multi-channel advertising technique.

Actual-world instance: Gymshark

Gymshark, a number one health attire model, has efficiently used TikTok to reinforce their multi-channel advertising technique. One in every of their most notable campaigns is the “66 Days: Change Your Life” problem, which leveraged TikTok’s viral nature to have interaction customers and drive vital development of their e mail record.

@lisavandervalkx

Gymshark66 is about pursuing small targets to attain massive targets. A small step ahead daily is already sufficient, so which small targets will you deal with? 🤍 #gymshark66

♬ unique sound – Lisa 🧚🏼‍♀️

Gymshark launched the “66 Days: Change Your Life” problem on TikTok, encouraging customers to decide to a health purpose for 66 days, the time it sometimes takes to kind a brand new behavior. Contributors have been requested to share their progress utilizing a devoted hashtag, which generated hundreds of thousands of views and created a robust group across the problem. The marketing campaign’s success was bolstered by Gymshark’s constant engagement with individuals, together with likes, feedback, and shares of user-generated content material.

Methods used:

1. TikTok challenges: Gymshark capitalized on the recognition of TikTok challenges to create a viral marketing campaign. The “66 Days: Change Your Life” problem was designed to be simply shareable and fascinating, encouraging customers to doc their health journeys.
2. Person-generated content material: By encouraging individuals to share their progress on TikTok, Gymshark generated a wealth of user-generated content material, which helped to extend the marketing campaign’s visibility and authenticity.
3. Unique content material and promotions: To additional incentivize participation, Gymshark supplied unique content material and promotions to problem individuals who signed up for his or her e mail record. This technique elevated engagement and helped develop their e mail subscriber base.
4. Multi-channel integration: Gymshark successfully built-in their TikTok marketing campaign with different advertising channels, together with e mail advertising. Contributors who joined the problem have been commonly up to date with motivational emails, unique content material, and promotional presents, which saved them engaged and linked to the model.

Why this labored:

• Engagement and virality: TikTok challenges can considerably increase engagement and model visibility. Gymshark’s marketing campaign demonstrated how a well-crafted problem can go viral, producing hundreds of thousands of views and interactions.
• Person-generated content material: Leveraging user-generated content material amplifies a marketing campaign’s attain and provides authenticity, enhancing model belief and loyalty.
• E mail record development: Providing unique content material and promotions in alternate for e mail sign-ups generally is a extremely efficient technique to develop an e mail record. Gymshark’s marketing campaign efficiently transformed TikTok engagement into e mail subscribers.
• Multi-channel technique: Integrating TikTok campaigns with different advertising channels, similar to e mail, ensures that the engagement generated on social media is maintained and nurtured by direct communication. This strategy helps construct a extra resilient and linked viewers.

Gymshark’s “66 Days: Change Your Life” problem is a main instance of how manufacturers can leverage TikTok to drive multi-channel advertising success. It demonstrates the ability of mixing social media virality with direct e mail engagement.

Integrating different channels for a strong technique

Whereas e mail advertising is a robust instrument for partaking along with your viewers and driving development, it’s essential to combine different channels to create a complete and resilient advertising technique. Leveraging a number of platforms enhances your attain and ensures you’re not overly reliant on any single channel. 

Right here, we’ll discover how social media, content material advertising, and paid promoting can complement your e mail advertising efforts to construct a strong technique.

Social media platforms

Sustaining a presence on a number of social media platforms is crucial for reaching a broad and numerous viewers. Every platform has its distinctive consumer base and engagement fashion, providing numerous alternatives for content material distribution and viewers interplay. By diversifying your social media presence, you’ll be able to attain completely different segments of your audience and drive extra site visitors to your e mail record sign-ups.

• Diversification: Partaking with followers on platforms like Instagram, Twitter, Fb, and LinkedIn means that you can tailor your content material to the particular preferences of every viewers. For instance, TikTok is superb for brief, partaking video content material, whereas LinkedIn is extra fitted to skilled and academic content material. Creating platform-specific content material can maximize engagement and direct followers to affix your e mail record.
• Cross-promotion: Use your social media profiles to cross-promote your e mail content material. Tease upcoming newsletters, share snippets from latest emails, and encourage your social media followers to subscribe for unique content material. This drives e mail sign-ups and retains your social media content material recent and fascinating.

Content material advertising

Content material advertising entails creating priceless, related content material to draw and have interaction your audience. This content material can take many varieties, together with blogs, movies, podcasts, and infographics. By providing high-quality content material, you’ll be able to construct belief along with your viewers and drive them to subscribe to your e mail record for extra in-depth data.

• Worth: Constantly publishing informative and fascinating content material in your weblog or web site helps set up your model as an authority in your area of interest. Use your content material to deal with widespread ache factors, present options, and share business insights. Every bit of content material ought to embody a call-to-action (CTA) that encourages readers to affix your e mail record for additional updates and unique content material.
• Multi-format content material: Completely different folks devour content material in numerous methods. Some want studying weblog posts, whereas others may take pleasure in watching movies or listening to podcasts. By diversifying your content material codecs, you’ll be able to attain a broader viewers and cater to completely different preferences. As an illustration, create a weblog submit on a selected subject, then repurpose that content material right into a video or podcast episode to maximise attain and engagement.

Paid promoting

Whereas natural attain is efficacious, paid promoting can considerably increase your efforts by reaching a bigger viewers and accelerating follower development. Paid advertisements on platforms like Google, Fb, Instagram, and LinkedIn can drive focused site visitors to your e mail sign-up varieties and aid you shortly broaden your subscriber base.

• Boosting attain: Paid advertisements let you goal particular demographics, pursuits, and behaviors, making certain that your message reaches the proper folks. Detailed focusing on choices can appeal to high-quality leads who usually tend to interact along with your content material and subscribe to your e mail record. For instance, you’ll be able to run Fb advertisements focusing on customers focused on digital advertising, providing a lead magnet in alternate for his or her e mail handle.
• Complementing natural efforts: Paid promoting works greatest when built-in along with your natural advertising efforts. Use advertisements to amplify the attain of your hottest content material, drive site visitors to high-converting touchdown pages, and retarget web site guests who haven’t but subscribed to your e mail record. You may create a extra cohesive and efficient advertising plan by strategically combining paid and natural methods.

Integrating social media platforms, content material advertising, and paid promoting into your e mail advertising technique means that you can create a multi-channel strategy that enhances your attain, engages your viewers, and drives sustainable development. This complete technique ensures that you simply’re leveraging the strengths of every channel whereas constructing a resilient advertising ecosystem that may adapt to adjustments and challenges within the digital panorama.

Instruments and methods for multi-channel advertising

Leveraging the proper instruments and methods is essential to successfully implementing a multi-channel advertising technique. These instruments streamline your efforts and supply insights and capabilities that may improve your general technique. 

Let’s discover some advertising automation instruments, the significance of analytics and monitoring, and how you can create built-in cross-channel campaigns.

Advertising automation instruments

Advertising automation instruments are important for managing and optimizing your multi-channel advertising efforts. These instruments assist automate repetitive duties, section your viewers, and ship personalised content material throughout numerous channels.

Instruments like ActiveCampaign can considerably streamline your advertising processes. With options like automated workflows, e mail segmentation, and personalised messaging, you’ll be able to be sure that your advertising efforts are environment friendly and efficient. 

For instance, with ActiveCampaign, you’ll be able to automate follow-up emails, schedule social media posts, and create dynamic content material that adapts to consumer conduct. This protects time and enhances the precision and affect of your campaigns.

Automation instruments allow you to create extremely personalised experiences in your viewers. By segmenting your e mail record primarily based on consumer conduct, demographics, or buy historical past, you’ll be able to ship tailor-made messages that resonate with every section. This degree of personalization results in greater engagement charges and fosters a stronger connection along with your viewers.

Prime advertising automation instruments:

• ActiveCampaign: Affords superior automation capabilities, personalization, and e mail advertising options to assist streamline advertising efforts.
• Zapier: Automates workflows by connecting numerous apps and companies, enabling TikTokers to automate repetitive duties and streamline their processes.
• Buffer: A social media administration instrument that helps schedule posts, analyze efficiency, and handle all of your social media accounts in a single place.
• Hootsuite: Affords scheduling, content material curation, and analytics options, making it simpler to handle a number of social media profiles and monitor their efficiency.
• Later: Particularly designed for visible content material, Later permits customers to plan, schedule, and analyze their social media posts throughout numerous platforms, together with TikTok.

Reduce down on the backwards and forwards with our FREE content material advertising templates!

Analytics and monitoring

Monitoring efficiency throughout all channels is important to creating knowledgeable selections and optimizing your advertising efforts. Analytics instruments present the info that you must perceive what’s working and what’s not.

Utilizing analytics instruments, you’ll be able to measure the success of your campaigns throughout completely different channels. Instruments like Google Analytics, HubSpot, and ActiveCampaign provide detailed insights into consumer conduct, conversion charges, and engagement metrics. By analyzing this information, you’ll be able to determine traits, optimize your methods, and make data-driven selections that enhance your general advertising efficiency.

Detailed studies aid you perceive the effectiveness of your advertising efforts. As an illustration, you’ll be able to monitor your e mail campaigns’ open charges, click-through charges, and conversion charges. Moreover, you’ll be able to monitor the engagement and attain of your social media posts. This complete reporting means that you can regulate your methods in actual time and be sure that your efforts are aligned with your corporation targets.

Prime analytics and monitoring instruments:

• Google Analytics: Offers in-depth insights into web site site visitors and consumer conduct, serving to TikTokers monitor the effectiveness of their campaigns and perceive viewers engagement.
• TikTok Analytics: TikTok’s built-in analytics instrument provides any content material creator insights into their viewers demographics, video efficiency, and engagement metrics.
• Sprout Social: Affords complete social media analytics and reporting, serving to customers monitor engagement, attain, and efficiency throughout a number of platforms.
• Iconosquare: Focuses on Instagram and TikTok analytics, offering detailed efficiency metrics and viewers insights to assist optimize content material methods.

Cross-channel campaigns

Creating built-in campaigns that span a number of channels ensures that your message is constant and reaches a wider viewers. This strategy helps reinforce your model and drives higher outcomes.

Strategies for creating cross-channel campaigns contain integrating your advertising efforts throughout numerous platforms. For instance, you can begin a marketing campaign on TikTok to drive consciousness after which observe up with focused e mail campaigns to nurture leads. Equally, you should utilize social media to advertise your weblog content material and drive site visitors to your web site. By coordinating your efforts throughout channels, you create a seamless expertise in your viewers and maximize your attain.

Making certain that your messaging is constant throughout all channels is essential. This implies your model voice, visuals, and core message must be aligned, whether or not you’re sending an e mail, posting on social media, or publishing a weblog submit. Constant messaging helps reinforce your model identification and builds belief along with your viewers.

The ability of multi-channel advertising

Counting on a single platform in your advertising efforts, particularly one as dynamic as TikTok, may be dangerous. By diversifying your advertising channels, you’ll be able to attain your viewers even when one platform’s panorama adjustments dramatically. Multi-channel advertising enhances your attain and strengthens your model’s presence and engagement throughout completely different platforms. 

E mail advertising stands out as a robust instrument inside this technique, offering direct entry to your viewers and fostering deeper connections by personalised communication. It offers the ability to ship constant engagement, excessive conversion charges, and personalised interactions, making it an indispensable a part of any multi-channel advertising technique. 

When you’re able to take your advertising technique to the following degree, begin by constructing and nurturing your e mail record. Leveraging superior e mail advertising and automation instruments like ActiveCampaign can considerably improve your efforts. ActiveCampaign presents highly effective options similar to segmentation, personalised e mail campaigns, and complete analytics, making it simpler to attach along with your viewers on a deeper degree.

Don’t wait till it’s too late—start diversifying your advertising efforts at present. Join a free trial of ActiveCampaign and expertise how superior e mail advertising and automation can rework your TikTok enterprise.